Hire a Freelance Copywriter for Email Campaigns in Canada

Hiring a freelance copywriter for email campaigns is one of the most measurable marketing investments your business can make. Email remains the highest-ROI marketing channel, and the quality of your copy directly determines whether subscribers open, read, click, and convert. A skilled email copywriter understands the psychology of the inbox — they write subject lines that stand out, body copy that engages, and CTAs that drive action. In Canada's business landscape, well-crafted email campaigns can nurture leads, onboard new customers, recover abandoned carts, and drive repeat purchases. The right copywriter turns your email list from a cost center into a revenue engine.

A freelance copywriter for email campaigns handles everything from strategy to execution. They develop email strategy — defining the purpose, audience segments, sending cadence, and success metrics for each campaign. For nurture sequences, they map out multi-email journeys that build trust and guide subscribers toward conversion. Each email is crafted with attention to subject lines (often providing 2-3 variations for A/B testing), preview text, body copy that balances value and persuasion, and clear calls-to-action. They write different types of emails: welcome sequences, product launch campaigns, re-engagement series, abandoned cart recovery, promotional campaigns, and newsletters. They consider mobile rendering, email client compatibility, and deliverability best practices. Advanced email copywriters also provide segmentation recommendations, automation trigger logic, and performance analysis to optimize future campaigns.

Look for a copywriter who specializes in or has significant experience with email marketing — it's a distinct skill from website or ad copywriting. Ask for examples of email campaigns they've written and any performance metrics (open rates, click rates, conversion rates). They should understand email marketing best practices: deliverability, segmentation, personalization, and compliance (CASL for Canadian audiences). Check if they're experienced with email automation platforms (Mailchimp, Klaviyo, HubSpot, ActiveCampaign). The best email copywriters think beyond individual emails to the entire subscriber journey. They should ask about your audience segments, customer lifecycle, and business goals before proposing a campaign strategy.

Email campaign projects range from single campaigns to comprehensive email programs. A single email campaign (3-5 emails) takes 1-2 weeks. A welcome/onboarding email sequence (5-7 emails) takes 1-3 weeks. A comprehensive email marketing strategy with multiple sequences (welcome, nurture, conversion, re-engagement) takes 4-8 weeks. Monthly newsletter copywriting is typically an ongoing retainer engagement. Abandoned cart recovery sequences take 3-5 days. Product launch email campaigns (5-8 emails including pre-launch, launch, and follow-up) take 2-3 weeks. Many businesses hire email copywriters on retainers of 10-20 hours/month for ongoing campaign management and optimization.

A single email campaign (3-5 emails) costs $800–$2,500. A welcome or nurture sequence (5-7 emails) runs $1,500–$4,000. A comprehensive email marketing strategy with multiple sequences costs $5,000–$12,000. Ongoing email management retainers run $1,500–$4,000/month. Mid-level email copywriters (48–82/hr) handle most email projects well. Senior specialists (82–135/hr) are worth the premium for high-value sequences like sales funnels, enterprise nurture campaigns, or re-engagement programs where copy quality directly impacts revenue. The ROI on professional email copy is typically 3-5x the investment within the first quarter of use.