Copywriter Freelance Rates in Canada
Compare copywriter freelance rates in Canada. See hourly rates by experience level to budget your project or benchmark your pricing.
Copywriter Hourly Rates in Canada
| Experience Level | Hourly Range (CAD) | Median Rate |
|---|---|---|
| Junior (0-2 years) | $28 – $48/hr | $38/hr |
| Mid-Level (3-5 years) | $48 – $82/hr | $64/hr |
| Senior (6+ years) | $82 – $135/hr | $108/hr |
Rates are estimates based on Canadian market data and may vary by project scope, industry, and individual qualifications. All figures in Canadian dollars (CAD).
Copywriters command competitive freelance rates in Canada, reflecting the direct revenue impact of persuasive writing. From website headlines to email sequences, businesses invest in professional copy because the right words drive conversions, and the wrong words cost sales. Understanding current copywriter rates helps you budget for marketing copy projects and evaluate proposals with confidence.
Canada's diverse and growing freelance market offers a wide range of rates depending on region, with major tech hubs commanding premium rates while smaller cities provide competitive alternatives.
Copywriter rates depend on specialization (website, email, ads, sales pages), industry knowledge, conversion track record, and content complexity. Direct response copywriters with proven results often charge more than general writers. Speed and the ability to capture a brand voice quickly also influence pricing.
Across Canada, a junior copywriter typically charges between $28 and $48 per hour. Mid-level professionals earn $48-$82/hr, while senior copywriter specialists command $82-$135/hr. Rates vary by city, with major hubs like Toronto and Vancouver trending higher.
Junior copywriters produce serviceable copy following provided guidelines. Mid-level copywriters develop messaging strategy, write persuasive copy independently, and optimize based on performance data. Senior copywriters lead brand voice development, craft high-stakes sales pages, and consult on overall messaging architecture. The rate difference reflects the revenue impact each level can generate.
Copywriters price by the piece (landing pages, emails, ad sets), by the hour for ongoing work, or on retainer for businesses that need regular content. Per-piece pricing gives cost certainty for defined projects. Retainers ensure availability and brand consistency over time. Many copywriters on freel.ca offer package pricing for multi-page websites or email sequences.
Judge copywriters on results, not word count. A concise headline that doubles conversion is worth more than pages of mediocre copy. Request samples in your industry and ask about measurable outcomes from past projects. A strong copywriter asks deep questions about your customer before writing a single word. Test with a small paid project to evaluate quality before committing to a larger engagement.
Despite AI writing tools, demand for skilled copywriters remains strong because conversion-focused writing requires strategic thinking, brand understanding, and audience empathy that AI cannot replicate. Copywriters who specialize in conversion optimization and brand strategy continue to see rate growth. The most successful copywriters combine writing talent with marketing analytics, using data to refine messaging and demonstrate measurable results for clients.
Sample Copywriter Freelancers
Browse copywriter freelancers available in Canada to compare rates and experience.
Mathilde Fauvet
Community Management | Marketing | Administratif
Karine Keraval
Copywriter | Traductrice FR-EN | Consultante commerciale
Hanan Alac
Bilingual French–English marketing and branding specialist
Frequently Asked Questions
What do copywriters charge per hour in Canada?
Copywriters in Canada charge 48-82/hr at mid-level, with a median of 64/hr. Junior copywriters earn 28-48/hr, while senior conversion specialists charge 82-135/hr. Many also price by project or deliverable.
How do copywriter rates compare to content writer rates in Canada?
Copywriters typically charge 15-30% more than content writers because their work is more directly tied to revenue (sales pages, ads, emails). Content writers focus on informational content (blogs, guides) that builds traffic over time. Both skills have value — choose based on whether your primary goal is to convert or to educate.
How much does a landing page cost to write in Canada?
A landing page copy project in Canada typically costs $800-$3,000 at mid-level rates, depending on research depth, page length, and the number of revision rounds. At 64/hr, expect 10-30 hours covering audience research, messaging development, copywriting, and revisions. Get quotes from copywriters on freel.ca.
Should I hire a copywriter per-project or hourly in Canada?
Per-project pricing gives you cost certainty for defined deliverables (landing pages, email sequences). Hourly works better for ongoing copy needs where tasks vary. Many copywriters on freel.ca offer both and can recommend the right approach for your situation. Per-project is often preferred because it ties payment to deliverables rather than time.
Other freelance rates in Canada
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