For ProPinceau, a service-based business operating in a competitive local market, I designed and executed a full-funnel digital growth strategy focused on sustainable lead generation and long-term visibility.

Key achievements and scope of work:

SEO growth & authority building
- Strategic backlink generation to increase domain authority and rankings
- Creation of high-quality, SEO-optimized content aligned with search intent
- Development of local SEO pages by city to dominate regional searches
- Technical SEO optimizations to support scalability and long-term performance
Paid acquisition (Google Ads & Bing Ads)
- Setup and management of Google Ads and Microsoft Ads campaigns
- Keyword strategy aligned with high-intent commercial searches
- Continuous optimization focused on cost efficiency and lead quality
Lead generation & sales pipeline enablement
- Structured lead generation strategy connected to business objectives
- Continuous flow of qualified leads feeding the sales pipeline
- Alignment between marketing actions and sales capacity

Results:
Thanks to the combination of organic growth and paid acquisition, ProPinceau reached a point where the business is booked months in advance, with a consistent inflow of qualified leads and a healthy sales pipeline.

This project illustrates my ability to go beyond traffic and clicks, and to build marketing systems that generate predictable business results, especially for service-based companies looking to scale locally and sustainably.

Ziyad LIMAM

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ProPinceau