I developed a comprehensive website for Skycloak.io, a new tech startup founded by Guilliano Molaire. Skycloak automates the open-source product KeyCloak for its customers. Initially, Guilliano had a simple landing page for gathering emails but needed a scalable website to support the growing business. I stepped in to create a robust and efficient WordPress website that aligns with his branding and includes blogging capabilities for enhanced SEO.

Solution:

Design and Development: Created the website using WordPress and Figma, ensuring a sleek, modern design that fits the current branding of Skycloak.io. I implemented the design using the GeneratePress theme, known for its developer-friendly features and efficient load times.
SEO and Content Strategy: Integrated blogging functionality to improve SEO and nurture qualified leads. This involved setting up a user-friendly blog section where the founder could regularly post content relevant to the target audience.
Analytics and User Tracking: Implemented Google Analytics and Hotjar to track and analyze user behavior. This data is used for continuous improvement through A/B testing and regular brainstorming sessions.
Call-to-Actions (CTAs): Strategically placed multiple CTAs throughout the website to drive conversions and lead visitors to sign up for the SaaS offering.
On-Demand Development and Marketing: Provided ongoing support as an on-demand developer and marketing specialist, helping with iterative improvements and marketing strategies.

Impact:

Increased Conversion Rate: The new design, clear CTAs, and improved traffic quality from the blog led to a 40% increase in conversions.
Enhanced User Experience: The efficient and visually appealing website design helped convey useful information to potential buyers, improving user engagement.
Scalability and Performance: The GeneratePress theme ensured fast load times and a scalable solution for the growing business.
Actionable Insights: The integration of Google Analytics and Hotjar provided valuable insights into user behavior, enabling data-driven decisions and continuous improvements.

Yasser Soliman

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SkyCloak - Keycloak On Autopilot

TheLeap - Social Media Calculator Widget

Yasser Soliman - Personal Portfolio Website