natalie spence

I help businesses turn messy or incomplete data into clear, decision-ready insights.

With 20+ years of experience across digital marketing and analytics, I specialize in building reliable tracking and reporting systems using GA4, Google Tag Manager, and Looker Studio, so you can confidently understand what’s driving leads, revenue, and growth.

I work with agencies and service-based businesses to:

• Audit and fix broken or incomplete tracking

• Implement GA4 + GTM with clean, scalable structures

• Build dashboards that focus on real business outcomes (not vanity metrics)

• Align marketing data with how your business actually operates

My approach is practical and business-first: clean data, clear insights, and systems your team can actually use.