Marion Vergnaud
Marketing manager - Strategy, execution and team management
About
I help entrepreneurs develop their businesses by creating and implementing efficient, ethical, and data-driven strategies.
If you need a right-hand woman that will take charge of your marketing while you focus on your customers, you are on the right profile.
Here are some results I got:
• Led a 12-person team for an international product launch for a SAAS startup and helped restructure the marketing team to support that growth.
• Acquired 3200 monthly paying customers 6 months after launch through a targeted marketing strategy for a fintech startup.
• Acquired 120 highly qualified leads in EMEA through a content strategy (white papers, blog posts, and webinars), lowering the acquisition cost per customer for a B2B services company.
• Created a personal brand for 2 founders in the green beauty tech that helped them get a TV presence.
• Implemented an ABM strategy with the Sales team and optimized all sales materials for a consulting company
• Increased by 20% the social media following of an international banking group CFO by coaching him on his branding strategy and creating his LinkedIn content with the help of his chief information officer and his team.
I started in marketing in 2011 as a copywriter and social media manager for fashion and beauty businesses. I expanded my knowledge with funnel management, influencer marketing, ads (Facebook, LinkedIn, Google), content marketing, CRM (Hubspot and Salesforce), email marketing, and lead automation.
In addition to these experiences, I taught digital strategy, content marketing, and entrepreneurship in professional master's degrees.
Skills
Languages
Starting from
Key Information
Work mode
Remote
Mission Duration
No preference
Location
Montreal, QC
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