Caitlyn Smith

Award winning Senior New Product Development Manager with 8+ years of experience developing products across skincare, bodycare, and haircare, bringing high-performance, on-trend formulations from concept to market. I’ve worked with leading international brands including Balance Me Skincare (London), Ciroa Beauty (Sydney), and O&M Haircare (Sydney), and have developed 200+ products for major retailers such as TJ Maxx, Marshalls, Home Goods, Winners, QVC, and other top global stores.