Jay Gutteridge

I can help you write, edit, design and market materials for both print and digital publishing.

I worked in journalism for 20 years. For more than half of that time I was an editor, including 10 years as an online editor, a role that featured journalism and marketing in equal measure. My journalistic duties included copy editing and working with reporters to decide what to cover and how to cover it. I regularly met with reporters to discuss the best ways to tell complex stories. My marketing duties included writing catchy, SEO-friendly headlines and subheads, creating compelling social media posts, deciding in what order to place articles on homepages and in newsletters, and more. I was also the newsroom leader in tracking website, newsletter and social media performance using various analytics tools. I prepared weekly, monthly and annual reports and developed strategies to drive more traffic. I also met with other online editors from across the organization to discuss best practices and keep on top of the latest trends in search and social.

Following my time in journalism, I worked as a copywriter for several months, helping a small company write landing page and ad copy and assembling its weekly newsletter. I also led the launch of a second, monthly newsletter.

I can help you with a wide variety of tasks, including:

-content creation
-copywriting
-copyediting
-email marketing
-social media marketing
-website management and curation
-page design for print and/or digital products
-SEO optimization
-online analytics analysis
-a wide variety of other content and marketing tasks.

I excel at learning new software applications and have extensive experience with a wide variety of digital tools.

I am particularly passionate and knowledgeable about environmental and social justice issues, but I can help you with your content needs in a wide variety of subjects.

Please contact me for any or all of your content creation, marketing and data analytics needs.