Samantha Hirsch

I’m a senior social media and content marketing strategist with deep experience leading organic social strategy for large, regulated brands, start-ups, small businesses, and entreprenuers in B2B and B2C markets.

I specialize in social media strategy, content planning, campaign execution, and channel optimization, helping brands show up clearly, consistently, and with purpose. I focus on human-centric storytelling, coming from a background in journalism and media.

In my full-time role, I lead organic social strategy for a national financial services brand, managing channels, guiding content direction, and partnering closely with internal teams to turn business priorities into high-performing social content. I’ve led teams, mentored consultants, and worked directly with senior stakeholders.

As a freelancer, I help companies:

• Build or refresh their social media strategy

• Create content plans that actually align to business goals

• Optimize organic performance (without chasing trends blindly)

• Clarify brand voice and messaging across platforms

• Support launches, campaigns, and executive thought leadership through content writing and communications strategy

I’m especially strong with:

• Enterprise or growing brands

• Professional services, finance, health, and purpose-driven organizations

• Teams that need strategy and execution support

Clients appreciate that I’m strategic, organized, direct, and easy to work with. I bring a calm, senior perspective, that approaches every task with curiosity and results-focused mindset.

Ready to chat more? Happy to have a 15 minute call to talk about what you’re looking for!