Sandra Greene

I’m Sandra Greene, CCXP, a Customer Experience (CX) consultant with over 20 years of experience helping organizations design journeys that win loyalty, reduce friction, and grow revenue. My expertise includes:

• Journey Mapping & Human-Centered Design – uncovering blind spots and translating insights into action.

• Customer & Employee Research – facilitating interviews, dialogue sessions, and VOC programs that surface the truth.

• CX/CRM Marketing Strategy – turning customer data into engagement, retention, and growth.

I’ve partnered with organizations across 15+ industries—from financial services and healthcare to retail, travel, and non-profits. Highlights include:

• Helping a major insurer redesign its renewal process, saving $1M+ in costs in year one.

• Facilitating employee dialogue sessions for a regulatory body that built cross-team trust and revealed operational fixes leadership hadn’t seen.

• Guiding a dance school in updating outdated policies after journey mapping showed how they were driving customers away—leading to stronger loyalty and renewals.

I’m a Certified Customer Experience Professional (CCXP), a Global Customer Centricity Awards judge, and serve on the CXPA Toronto and Canadian Regional Leadership Council and the Lung Health Foundation Marketing Advisory Board

Clients describe me as insightful, collaborative, and pragmatic—I bring structure and clarity while making the work engaging and actionable.

If you’re looking for a CX expert to facilitate journey mapping, employee research, or strategy design, let’s connect—I’ll help map out your challenges and turn them into actionable strategies that drive loyalty and ROI.