Mimi I

I’m a marketing generalist with a specialist’s eye for customer experience and digital growth. Over the past decade, I’ve shaped brand stories and optimized marketing operations for global icons like Nike and one of Canada’s leading retailers.

My career has spanned brand marketing, digital product marketing, lifecycle strategy, UX optimization, event management, and project execution—but the common thread is my customer-centric approach and a knack for simplifying complexity. Whether it’s mapping a full customer journey, improving a product’s UX, or creating a launch strategy that actually converts, I make the work feel manageable and actionable.

In my most recent role, I focused on digital experience and product improvements, partnering closely with data, design, product, and engineering teams. That hands-on tech exposure means I understand the rhythm of SaaS companies and high-growth startups—and I know how to bridge marketing with product and operations.

What I Bring

• Digital & SaaS Marketing Strategy – Lifecycle campaigns, growth funnels, and product marketing.

• Customer Experience & UX Optimization – Turning data and feedback into frictionless journeys.

• Brand & Content Storytelling – Crafting narratives that resonate across channels.

• Project & Operations Management – Streamlining people, processes, and tech for scale.

• Generalist Advantage – A one-stop partner for small businesses that need strategy and hands-on execution.