SEO Specialist vs Content Writer: What's the Difference?
A detailed comparison of seo specialist and content writer freelancers — key differences, rates, and when to hire each for your project in Canada.
If you're looking to hire a freelancer for your next project, you may be wondering whether you need a seo specialist or a content writer. While both roles are valuable and sometimes overlap, they serve distinct purposes and bring different strengths to a project. Understanding the differences between a seo specialist and a content writer will help you make the right hiring decision, save time, and get better results for your budget. In this guide, we break down what each role does, how they differ, what they cost, and when to hire one over the other.
Role Overview
SEO Specialist
A seo specialist is a professional who specializes in their specific domain, bringing focused expertise to projects. They typically work on tasks that require deep knowledge and specialized tools within their area. Canadian freelance seo specialists often work with startups, agencies, and established businesses across the country, delivering targeted solutions that drive results. Their focused skill set means they can dive deep into complex problems within their specialty.
Content Writer
A content writer brings a different but complementary perspective to projects. Their expertise lies in their specific domain, with a focus on delivering value through their unique skill set. In the Canadian freelance market, content writers are sought after for projects that require their particular blend of skills and experience. They excel at tackling challenges that fall squarely within their area of specialization.
Key Differences
Rate Comparison
When it comes to rates, both roles command competitive freelance rates in the Canadian market. Mid-level freelance seo specialists typically charge between $58 and $100 per hour, while senior professionals can earn up to $160/hr. In comparison, mid-level content writers charge between $42 and $72 per hour, with senior rates reaching $120/hr. The difference in rates often reflects the level of specialization required and market demand for each skill set in Canada.
SEO Specialist Rates (CAD/hr)
Content Writer Rates (CAD/hr)
When to Hire Each
Hire a seo specialist when your project specifically requires their area of expertise and you need deep, focused skill in that domain. This is the right choice when the deliverables are clearly within the seo specialist discipline and you need someone who can hit the ground running with specialized knowledge.
Choose a content writer when your project aligns more closely with their particular skill set and requires their specific type of expertise. If your needs span both areas, consider hiring both professionals to work in tandem — their complementary skills often produce the best results for complex projects.
Sample Freelancers
SEO Specialist freelancers on Freel
Mathilde Fauvet
Community Management | Marketing | Administratif
Andriy Rukhlyadko
Senior Full-Stack Developer | Architect of High-Traffic Wellness Platforms & SaaS
Hanan Alac
Bilingual French–English marketing and branding specialist
Content Writer freelancers on Freel
Mathilde Fauvet
Community Management | Marketing | Administratif
Karine Keraval
Copywriter | Traductrice FR-EN | Consultante commerciale
Hanan Alac
Bilingual French–English marketing and branding specialist
Frequently Asked Questions
What is the main difference between a seo specialist and a content writer?
The main difference lies in their area of focus and core skill set. A seo specialist specializes in their specific domain, while a content writer focuses on their particular area of expertise. While there can be overlap, each brings unique value to projects within their specialty.
Can a seo specialist do the work of a content writer?
While there may be some overlap in skills, a seo specialist and a content writer are distinct roles with different specializations. Some professionals may have cross-functional skills, but for best results, it's usually better to hire the specialist whose expertise matches your specific project needs.
Should I hire a seo specialist or a content writer for my project?
It depends on your project requirements. If your needs align more closely with seo specialist expertise, hire a seo specialist. If your project requires content writer skills, go with a content writer. For large or complex projects, you may benefit from hiring both.
Who earns more in Canada: a seo specialist or a content writer?
Freelance rates vary based on experience, specialization, and location. Both roles command competitive rates in the Canadian market. Check the detailed rate comparison above for current hourly rate data by experience level.
Do I need both a seo specialist and a content writer?
For complex projects that span both domains, hiring both can deliver superior results. Each specialist brings focused expertise that ensures quality work in their area. For smaller projects with a clear scope, one specialist is usually sufficient.
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