Karine Champagne

Digital Data and Web Analytics Specialist, helping businesses optimize their MarTech ecosystem and leverage data to drive growth and informed decision-making.

Expertise in web analytics and e-commerce, customer data management, data governance, tracking and tag management, consent management (CMP), Customer 360, identity resolution, first-party data, platform migrations (Shopify Plus, GA4), and data integration.

AREAS OF EXPERTISE

Digital Customer Data Management

• Data architecture, modeling, and integration

• Data governance, quality, and compliance

• Consent management (CMP) and cookie consent strategy

• Tracking strategy and tag management

Web Analytics

• E-commerce web analytics

• Attribution models, performance analytics, and A/B testing

• Customer 360, identity resolution, and first-party data strategy

MarTech Platform Management

• Platform migrations and analytics transformation (Shopify Plus, GA4)

• Data integration across the MarTech ecosystem