Andrea Lazaru

Stop paying for AI that can’t prove a return

I test AI investments before you sign, price the real total cost to your business, and show your team how to close the gaps, so your budget only goes to projects that pay back.

I spent 15 years focusing on ensuring buyers got measurable value from their technology investment after go-live. I documented patterns to help you succeed:

• Before you sign: know the real total cost and the realistic return, while you can still shape the deal.

• Before you launch: teach you how fix the business readiness debt up front; when they cost the least. I'll show you how to prevent

• Across your portfolio: put your budget behind the AI initiatives that will support your strategic business objectives.

• After we finish: your team keeps the knowledge, templates and the skill for the next rollout.

Why me: I’ve implemented, sold and bought enterprise software

• Implemented: led the implementation of 100,000+ licenses at a Fortune 100 company and supported change across 60+ go-lives.

• Vendor side, 15 years at Salesforce:

  • Built a post-implementation value realization practice that tied software to verifiable ROI (won 2022 Impact Award), ran 200+ engagements.

  • Advised 2,200+ clients across an 8-figure portfolio.

• Tech Buyer side, Executive:

  • Built a healthcare business transformation function from scratch and led a 50+ person team.

  • Owned the program budget and the ROI and TCO models, and ran the RFPs.

  • Led change for 10,000+ employees with 90%+ frontline adoption.

Ways I can help

• Review an AI proposal before you sign: check the vendor’s ROI claims, the full cost and the contract risks.

• Help build your business case: set the goal, measure the baseline and size a realistic return and total cost.

• Check if your business is AI ready: find the gaps in data, process, people and governance, and what they cost to fix.

• Choose between vendors or initiatives: run the RFP, compare options and rank what to fund first.

• Get people to use it: plan the change, training and rollout so adoption actually happens.

• Prove the value after go-live: track the KPIs, report results to leadership and fix what isn’t working.

Independent by design

I sell no software, take no referral fees and do no technical implementation work.
I lead every engagement personally and take at most two clients at a time.

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