Irfan Amir

Dr Irfan Amir joined the University of Management and Technology, Lahore, Pakistan in November, 2021 as Associate Professor (Marketing). Prior to this, he has worked for over six years as Dean Faculty of Management Sciences at University of South Asia, Lahore. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS), first as Assistant Professor and later as Associate Professor. He has also worked as Dean, Management Sciences, for about two years each at the University of Central Punjab, Superior University, and the Institute of Management Sciences. Dr Amir teaches strategic marketing, innovations management and new product development, sales force management, services marketing, and business communication in the BBA, MBA, and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe, and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovations management and new product development, marketing of services, business communication, and creative writing. He has published four self-help books titled ‘A Practical Guide to Business English,’ ‘10 Practical Guidelines to Motivate Yourself,’ ‘150 Tips on Fighting Sexual Harassment of Women in the Workplace,’ and ‘10 Ways to Nurture Love.’ Dr Amir's leisure-time activities include reading, creative writing, and sight-seeing.